The new flagship brings together the brand’s contemporary interpretation of heritage Indian jewellery, considered design and commitment to transparent retail. Designed around the concept of India Modern, the space combines Indian craftsmanship and cultural identity with contemporary design, technology and a customer-focused retail experience.
During an exclusive fireside chat at the inauguration, Vicky Kaushal spoke about his alignment with Harit Zaveri Jewellers’ core values of craftsmanship, ethics and honesty. He also explored the flagship and its collections, which encompass bridal, occasion, statement and everyday jewellery.
Explaining the decision to associate with the actor, Harit Zaveri, Joint Managing Director of Harit Zaveri Jewellers, said, “We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment.”
Vicky Kaushal said the brand’s emphasis on craftsmanship, quality and pricing had caught his attention. “When I was invited to attend the opening of a jewellery brand in Gujarat whose ethos lay in the right craftsmanship, the right quality and the right price, it stood out to me. In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat and be a part of the unveiling of Harit Zaveri’s new legacy in Surat. To me personally, jewellery is tied to memories and celebrations, and you can feel that sentiment here,” shared the actor.
Founded in 2014, Harit Zaveri Jewellers has grown from its roots in Ahmedabad, drawing on a longstanding family legacy in jewellery through RBZ Jewellers Ltd. Its guiding belief is “the right craftsmanship, the right quality and the right price.” The brand emphasises honest and ethical business practices, fairness, transparency and equal respect for every customer. Its approach centres on treating customers with integrity and providing a retail experience without pressure or distinction.
The Surat flagship translates the brand’s India Modern philosophy into a physical retail environment that combines Indian materials, craftsmanship and cultural identity with contemporary design and technology. The concept is intended to evolve Indian jewellery retail while remaining connected to its origins, keeping the jewellery at the centre of the experience and ensuring that each element of the space supports its discovery.
The interiors feature Indian stone, sandstone, wood, brass and crafted surfaces, complemented by clean geometry, layered lighting and generous circulation. Rather than relying on conventional decorative motifs, the design draws on proportion, rhythm, thresholds, screens and framed views to create a contemporary expression of Indian design, with the customer experience at its centre.
For the brand, jewellery represents more than ornamentation; it is an expression of individuality and the moments people choose to celebrate. Its collections cover everyday, occasion, statement and bridal jewellery, combining traditional Indian craftsmanship with distinctive design and versatility. The offerings include Gul, Saanjh and the Polki collection, each representing a different facet of Indian jewellery and its interpretation.
With the launch of its 10,000 sq. ft. flagship at Parle Point, Harit Zaveri Jewellers is extending its presence into Surat while continuing to emphasise craftsmanship, design, ethical business practices and transparent retail. The new store marks the brand’s latest expansion across Gujarat, building on the values that have shaped its journey since its founding in 2014.
About The Author
Comment List